Canadian Tour Dates Starting On April 13th! 
Listen To Viva Non - 'DFA':

(Winnipeg, MB) -  Winnipeg synth-pop artist Viva Non (aka James Hofer) is set to release his debut album Pure on Friday, April 15th through Sundowning Records. Viva Non will celebrate the new release with a hometown Album Release Show on April 13th at The Handsome Daughter. The show marks the start of a string of Canadian tour dates in support of the album, running through to April 26th. See below for full tour listings. 

Pure is the debut record from James Hofer as Viva Non and is filled with romantic, synth-heavy pop music. This is a modern sounding album, but it grabs its influences from 80's new wave/new romantic acts like New Order, Morrisey and OMD. Analogue synthesizers, drum programming and the dynamic voice of producer James Hofer are the simple elements that make up the entirety of the album. Hofer has his musical roots in hardcore punk (playing guitar in Burn Your World, vocals in Extract). In 2013, he started playing with synthesizers and released ethereal post-punk music under the moniker The Will To Power. Through gaining experience in production and changing musical styles, The Will To Power eventually evolved into his current project Viva Non and it's been a rewarding creative process for Hofer. 

"I'm proud of the record in its entirety," said Hofer. "I've been playing music in different bands for a long time and I've always just released demos and shorter EPs. Working on a full length is different. It has to be cohesive, but variant enough to remain interesting throughout. I accomplished my musical/aesthetic vision for this album and it feels great!" 

The lead single from Viva Non's debut album Pure is the edgy track 'DFA'. The idea for the song comes from Hofer's strong love of art that has an edge/attitude to it: "Even if it's a pop song, I very much appreciate an intentionally provocative element. This idea plays out so well in the work of certain fashion designers. A piece of clothing can be simultaneously beautiful and edgy, I love that. 'DFA' stands for 'Dark Fashion/Art'. It is essentially a love song for this concept."  Viva Non is currently finishing up the video for 'DFA' which is expected to have its premiere in early April. 

Viva Non - Pure will be available on Spotify, Apple Music/iTunes, and all other digital retailers/streaming services on Friday, April 15th. Look for Viva Non on the road, touring in support of the album starting with an Album Release Show in Winnipeg at The Handsome Daughter on April 13th. Please visit Facebook.com/vivanonmusic for more information and the most up to date tour listings.

VIVA NON // UPCOMING CANADIAN TOUR DATES
April 13 - Winnipeg, MB - The Handsome Daughter (Album Release Show)
April 14 - Saskatoon, SK - Vangelis Tavern
April 15 - Edmonton, AB - Local Omnivore 
April 16 - Calgary, AB - The Red Room
April 21 - Toronto, ON - Smiling Buddha 
April 22 - Ajax, ON - Rotilicious
April 23 - London, ON - The Foam Doam
April 26 - Peterborough, ON - The Spill

VIVA NON - PURE TRACKLISTING
RELEASE DATE: APRIL 15, 2016 (SUNDOWNING RECORDS)
1.  Nothing
2.  DFA
3.  Youth  
4.  Arbor 
5.  Free
6.  Internally  
7.  Centre  
8.  Static 
9.  Non 

FOR MORE INFO:  Facebook.com/vivanonmusic
Twitter: @vivanonmusic
Instagram: @vivanonmusic