*** For Immediate Release ***

(Vancouver, BC) - Music BC Industry Association, along with BeatRoute Magazine and WinnieCooper.net are excited to announce their return to SXSW in Austin, TX. The popular annual showcase is taking place at the legendary live music institution, Maggie Mae’s, on Friday March 20th, highlighting the brightest up and coming talent from British Columbia, Canada. 

MUSIC BC SXSW 2015 SHOWCASE Friday, March 20th - 8pm until late Maggie Mae’s (323 East 6th St. Austin, TX)

This year’s artists include:

Dan Mangan + Blacksmith | http://www.danmanganmusic.com Two-time JUNO Award-winner Dan Mangan has returned under a new moniker, Dan Mangan + Blacksmith. Club Meds is the fourth LP offering from Dan Mangan and the first under the new configuration. The new namesake is timely, as this album is indicative of a new beginning, of sorts. The album is influenced by subtler American-underground innovators like Blonde Redhead or Steve Reich at some points and at other moments hits emotional pay dirt reminiscent of British scene-survivors like Peter Gabriel or Radiohead.

Yukon Blonde | http://www.yukonblonde.com Yukon Blonde has earned acclaim for its hook-heavy brand of pop rock. Artistically uncompromising, Yukon Blonde has proved that they are willing to go wherever their restless artistic muse takes them. The band has been touring worldwide since 2012 and have just completed recording their third album.

Humans | http://www.dashumans.com HUMANS has established themselves through creating sounds that successfully fuse experimental electronic elements with catchy indie-pop hooks. Using a combination of synthesizers and instruments, the sound has a certain way of being unique, while not tied down to one specific genre. Their debut LP Noontide is being released this spring.

SonReal | http://www.iamsonreal.com SonReal is a JUNO Award and MMVA nominated artist whose unique approach to hip-hop has allowed him to sustain a loyal and growing domestic fan base. With a new focus on conquering the international market, SonReal is gearing up for his own “Everywhere We Go Tour” throughout the USA as well as recording his international debut album.

The Matinée | http://www.thematineemusic.com After four major Canadian tours, The Matinée have recently stepped out of the studio with their second album Call of the Wild produced by Steve Bays (Hot Hot Heat, Mounties). A departure from their past work, Call of the Wild is Rock influenced with strong hooks and Dylanesque lyrics.

NEEDS | http://www.needsvancouver.com Post-Hardcore Vancouverites, NEEDS, are set to release their first full-length album this coming May on File Under: Music (Kathryn Calder, Slam Dunk, Bend Sinister). Touted as the next great Canadian punk band, their 10-song album is menacing and melodic, intelligent yet terrifying. NEEDS call on the mighty lords of angry guitar rock and kneel before fuzz and distortion... Pay heed to the gods of avarice.

For more information: www.musicbc.org/SXSW-2015

RSVP to: rsvp@beatroute.ca 

 Media Inquiries: Jen Fritz | Fritz Media | jen@fritzmedia.ca