For Immediate Release:March 30, 2014

(Vancouver, BC) - The Jim Pattison Broadcast Group's PEAK Performance Project is proud to announce its 7th year in British Columbia, and it's 2nd year in Alberta. Through stations 102.7 The PEAK in Vancouver and 95.3 The PEAK in Calgary, the project has supported over 140 bands, and injected over $5 million dollars into the music communities in BC and Alberta.

Online applications for both provinces open March 30^th, 2015 at: www.peakperformanceproject.com. BC applications close April 24th, 2015 Alberta applications close May 1st, 2015

While both the BC and Alberta projects are run as separate programs in each province, there is an incredible opportunity to create bridges between BC and Alberta through the shared educational experience at the RockRidge Canyon Boot camp in Princeton, BC.

“The relationships that have been built because of the PEAK Performance Project have created a unique sense of community amongst BC artists; and now BC and Alberta artists. The educational component has given over 100 bands the tools they need to be successful in a business sense, as well as to help them develop artistically.  After 6 years of impressive talent, we can’t wait to see what year 7 has in store.“ – Bob D’Eith, Executive Director of Music BC.

“Great radio is built on great music. With The PEAK Performance Project let’s do all we can to make sure our Alberta musicians are given every resource and every opportunity to create that music. The artists in the ever-growing PEAK Performance community are building the soundtrack for our province. 95.3 The PEAK is so proud of the twelve artists of The PEAK Performance Alberta’s inaugural year and are excited to hear what 2015 will bring.” - Kath Thompson, Program Director, 95.3 The PEAK 

The BC PEAK Performance Project, sponsored by Cariboo Brewing, is the seventh and final year of the $5.29 million program. The project is administered by the Music BC Industry Association and funded by 102.7 The PEAK through CRTC approved Canadian Content Development Funding.  The Alberta PEAK Performance Project is in year two of a seven-year $4.8 million program administered by the Alberta Music Industry Association with the same goals and aspirations as the BC project.

BC Peak Performance Project

Grand Prizes: First $102.7 thousand  Second $75,000 Third $50,000 (All Top 12 Artists will each initially receive $5000 in development funding)

Alberta Peak Performance Project

Grand Prizes: First $100.953 thousand Second $75,000 Third $50,000 (All Top 12 Artists will each initially receive $5000 in development funding)

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For more information on The PEAK Performance Project, visit:  www.peakperformanceproject.com

For more information on 102.7 The PEAK (Vancouver) and 95.3 The PEAK (Calgary), visit:  www.thepeak.fm

For more information on Music BC, visit:  www.musicbc.org

For more information on Music Alberta, visit: www.albertamusic.org