**Watch/Share 'Middle of the Morning' Video HERE**

Today's the day! Edmonton indie rock band Nature Of's third full-length album, The Mean, gets its official release today and is available NOW on Spotify, Apple Music/iTunes, and all other digital retailers and streaming services. To celebrate the release of their new album, Nature Of are also premiering the video for their single 'Middle of the Morning' and have announced some Canadian tour dates, including a belated album release show in Edmonton on April 4th. See below for full tour schedule.

Nature Of teamed up with producer Marcus Paquin (The National, Arcade Fire) to record The Mean, which refers to the point on a spectrum where the scales no longer tip in favour of one side or the other.

"Perfect balance is hard to find and harder to maintain so it’s less about stasis and more about moving in directions that inspire growth while remaining grounded," says lead vocalist Steven Schneider. "The songs on The Mean explore a personal struggle to exist within the push and pull; between the extremes in life. A large part of these recordings were done at home so there are lots of creaks and cracks unintentionally contributing to how the record sounds.”

After meeting through the skateboard community in their hometown of Edmonton, the band released their self-titled debut album in 2014 and their 2nd album Cherish in 2017. Nature Of is poised to breakout this year with the release of The Mean and have already been featured on CBC Music, the Edmonton Journal, and recently toured with Close Talker.

Look for Nature Of on tour in support of The Mean this spring. For more information and the most up-to-date tour listings please visit: natureofband.com

NATURE OF >> UPCOMING TOUR DATES
March 26th - Jasper, AB - Whistle Stop Pub
March 31st - Kelowna, BC - Vibes Bar
April 2nd - Calgary, AB - Ironwood Stage & Grill
April 3rd - Red Deer, AB - Red Hart Brewing
April 4th - Edmonton, AB - CKUA (Album Release Show)
April 10th - Regina, SK - Revival
April 11th - Winnipeg, MB - Pyramid Cabaret
April 15th - Ottawa, ON - The Rainbow
April 16th - Kingston, ON - The Underground
April 18th - Toronto, ON - The Burdock
April 21st - Saskatoon, SK - The Capitol

NATURE OF - THE MEAN
RELEASE DATE: FEBRUARY 21st, 2020
(Independent)
01. Summer Boy
02. Night Skiing
03. Tiffany
04. Behave
05. You And Only
06. Now You're Out
07. High Again
08. Middle Of The Morning
09. End Of My Station
10. Alright Moonlight
Download High-Res Album Art

NATURE OF IS:
Steven Schneider - Lead Vocals/Guitar
Cole Switzer - Guitar
Kyla Rankine - Bass
Cam O'Neill - Drums